Following Fox's lead, Lionsgate is signing up to add a 'Digital Copy for iTunes' to their DVD releases. Owners of DVD's with the extra content will be able to pop them into their Mac (or PC), enter a code into iTunes and have an iPod/iPhone/Apple TV-compatible copy added to iTunes. The copy is only valid for a single iTunes library and the process does require an iTunes account.
Lionsgate is kicking off the program with "The Eye," and – I feel a palpable swell of collective anticipation – "Rambo." That's right, you get a supernatural thriller... and a Stallone sequel. Your iPod has never been so happy, right?