Personally, I think they should have combined the dialogue from panels 3 and 4 into the third panel and made that the punchline, but hey, I've never written one, so what do I know? However, if this is merely the first in an ongoing series (as the comic's title suggests), then it makes more sense. But I do like seeing companies stretch out a little bit with their properties. Who knows? Maybe someday we'll be able to buy costumes like the ones in the comic!