In Europe, GTA IV has become a system seller for the PS3. It seems like people are more interested in picking up Sony's black box over on that side of the Atlantic. Play.com's head of games Gian Luzio told MCV that GTA IV is "far and away the biggest selling title" he'd ever seen on PS3. It's "already proving a real hardware driver ... I've been really blown away by how quickly it's sold on PS3."
While that's great news for SCEE, it'll be interesting to see how the American launch will also fare later this month. Stay tuned.