A study by the Convergence Consulting Group, aptly titled "The Battle for the North American Couch Potato," shows that nine percent of full-episode TV programs are being soaked up in front of a computer. The figure is expected to rise to 23-percent by 2010, and the study show where there's room for growth -- full-length content. The task chair potato's diet consists of short clips, with a full 75-percent of the clips originating from TV content. Obviously, people like the content being pumped out by the studios, but where are the profits? We've seen evidence
that online ads are just as effective as broadcast ones, so the question becomes how studios can use online
distribution to increase rather than simply shift profits. So where do you think the tipping point is?