RED keeps it coming with the RED RAY disk drive

RED's trifecta of hot new gear announcements at NAB wrapped up with the RED RAY optical disk drive, which promises to play back 4K video from the RED ONE, 3K video from the new Scarlet and the usual assortment of HD formats from RED Disc and RED Express media, as well as native R3D RAW files from CompactFlash. 5K video from the new EPIC isn't supported, though. As with all of RED's announcements today, specs are promised to change, but the clever name of the drive has us thinking that it's based on Blu-ray -- we'll keep digging for details.

[Mark @ Apr 14th 2008 1:32PM]

the hummer school of design?

[Chuckles McGee @ Apr 14th 2008 3:12PM]

Perhaps you'll be seeing red when the price is announced.

[DESTOS @ Apr 14th 2008 3:38PM]

That's what she said.

[jeffhtg @ Apr 14th 2008 1:36PM]

or old rockford phosgate

[Flashpoint @ Apr 14th 2008 1:41PM]

lol - it does look like an old RF amplifier

Or possibly a new XBOX model.

Its the biggest goddamned drive I've ever seen. Like an entire PC.

[OnlyShawn @ Apr 14th 2008 1:55PM]

in spite of the misspelling...props.

[img eL @ Apr 14th 2008 1:43PM]

I'm getting a head rush! Its gonna take awhile for all this RED news to sink in

[jeffhtg @ Apr 14th 2008 1:47PM]

perhaps it is a combo drive / 10 pack media holder?

[OnlyShawn @ Apr 14th 2008 1:56PM]

...good thing for them hd-dvd died.

[rv @ Apr 14th 2008 6:49PM]

Now there will be another red vs blue format war.

[duffman @ Apr 14th 2008 1:56PM]

MMM, I love the smell of failure in the morning.

[Ken @ Apr 14th 2008 2:06PM]

You calling RED a failure? Good luck with proving that.

[duffman @ Apr 14th 2008 2:17PM]

Well I thought it was a great idea.

Sincerely,
HD DVD

[Mark @ Apr 14th 2008 2:36PM]

fail.

[Ben @ Apr 14th 2008 2:08PM]

Isn't red ray, you know, CD?

that's like hyping the fact that you are using older tech.

[01.moore @ Apr 14th 2008 2:09PM]

Didn't HD-DVD, DVD, and everything else before Blu-ray use red lasers anyway?

[FTY @ Apr 14th 2008 2:19PM]

It's the name of the product not a description of technology it uses. It could also be named "Ugly as ever, but it plays stuff"

[Greg Spruce @ Apr 14th 2008 2:31PM]

No, HD-DVD uses blue laser tech.

[LC @ Apr 14th 2008 2:36PM]

I guess Sarge was right, HD-DVD did fail because of bad marketing: Not enough repeated letters. Should have been called HHDDWDDBVD, and Blu-Ray will fall to Red ray.....

[Timerider @ Apr 14th 2008 5:05PM]

Lol, i was just about to say "Didn't Sarge come up with this first?"

[7egend @ Apr 14th 2008 3:06PM]

Is Red Ray the same thing as a Red Ross?

[Chris @ Apr 14th 2008 3:10PM]

Red-ray?! I though blu ray won. But anyway I'm sticking with blu ray until they actually have "4k" tvs that arn't 150inches.

[Chuckles McGee @ Apr 14th 2008 3:13PM]

And in the red if you actually pony up the cash for this.

[Phoenix @ Apr 14th 2008 5:55PM]

What I've got to ask is just how big this sucker is because from the picture, it's monstrous, though I love the design. It looks very solid.

[davec @ Apr 14th 2008 6:09PM]

Straight from the horse's mouth: "The 4K RED-RAY uses standard "red" laser DVD media. The delivery codec is so efficient we can provide more than 2 hours of 4K plus audio on one dual layer single sided DVD". No blue lasers going on here!

[Kyle Hance @ Apr 14th 2008 10:14PM]

I'm assuming this is going to be used primarily for actual cinema purposes. Like, you can distribute a film on a RED RAY disc (which is probably just glorified Blu-ray) and a theater can just pop the disc into the RED RAY drive and play the movie off of Sony's 4K digital cinema projector or any competitor's projector (if there are any...). Just a hunch.