Sony, others pitted in a Japan vs. S.Korea OLED showdown

Several Japanese tech giants are teaming together today in a quest to make 40-inch and larger OLED panels for televisions. Sony, Toshiba, Panasonic, Sharp and others will participate under a joint development project initiated by the Japanese government. All of this is of course meant to help the Japanese companies compete with South Korea's chaebols, particularly Samsung and LG, as the industry giants maneuver for an advantage over the next, next-generation flat panel technology to dominate the living room.

[Via OLED-info]