"It's natural for the current customer to expect Nintendo is going to once again do something different," Iwata added, admitting, "If the people are expecting so many different things from Nintendo, it's going to be difficult for us to go beyond that expectation again." In the article, Iwata confirms that Nintendo is actively developing its next machine, but seems far more interested in software offerings. "The hardware is a kind of box that consumers reluctantly buy in order to play our games," he said. Reluctantly, Iwata-san? People are practically buying Wii without knowing what it even does.