Moore said, "[Ballmer] wanted to know how I was going to win for Microsoft, how we were going to take on Sony, how would we compete with – or acquire – Nintendo. Those were the conversations in those days. It was a classic build or buy conversation. ... Interestingly, we were just completely fixated on Sony – Nintendo didn't even come into the conversation."
Would "buy" have been the right move? That consolidation probably wouldn't have been good for us consumers but, if MS had kept a hands-off approach, Bill Gates might have finally had the cash to buy that moon he's always wanted.