Back in May, David Reeves hinted the possibility that the upcoming Xbox 360 exclusive DLC content for Grand Theft Auto IV is heading for the PS3 version in the future. It looks like Sony is at it again -- when pressed for a statement about the exclusive downloadable content the rival console is getting by videogamer.com, SCE managing director Ray Maguire said the following: "One thing to remember, nothing is ever exclusive. Things get wrapped up for a period of time for a large amount of money and if it's a strategic decision by competition to do that then we have to live with that.

Maguire also took the chance to take a jab at the competition's practice of buying exclusives. "I would much rather that we were investing money into making sure that we've got great R&D and we start producing games like LittleBigPlanet, rather than paying other people a huge amount of money to stop people playing their product."

It's almost common consensus at this point that exclusives from third-party publishers are a thing of the past. However, can we say the same for DLC content? Time will tell, we suppose. What's your 2 cents?

This article was originally published on Joystiq.