We already have seen Epic use DLC to help urge customers to buy new with Gears of War 2 and its Flashback Map Pack. But Capps wants to go one step further, he thinks the industry should use DLC to unlock a game's ending. "I've talked to some developers who are saying 'If you want to fight the final boss you go online and pay USD 20, but if you bought the retail version you got it for free.'" Interesting idea, but we don't even want to get into the logistical problems with DLC (must be connected to Live, etc.) and how much the gaming community would hate a developer for doing this. Good idea or bad, it'd be a hard sell to the gaming public. Maybe a good PR department would help.
[Via Binge Gamer]