"We're going to maintain our core relationships with our male consumer but our growth really is going to come from ... looking after the new consumer on the Nintendo Wii with innovative experiences that they wouldn't expect from EA sports, looking at new brands like Freestyle, looking at the Wii with our All Play collection," Moore said. "We're not blind to the fact that new consumers coming in are not necessarily hardcore sports fans that are looking for the experience we deliver with a Madden or a FIFA or with an NHL."
That's all well and good, Peter. But, we're not sure Facebreaker is the kind of title that would captivate the casual. Just because it's casual doesn't mean that it has to be some quick, slapped-together minigame compilation or shallow gameplay experience. If you want to captivate the casual, you need to take a risk on something new and engaging. Not cartoonish figures boxing in a ridiculous, over-the-top manner or trying to copy Nintendo.