Sony's trying to work on PSP's street cred, aiming for a slightly edgier crowd than what Nintendo is doing with the DS. Their urban TV ads show PSP as a vital part of active city life. A new online component has gone live, complimenting the ad campaign. Called "Everywhere Just Got Better," the website allows PSP owners to mark their locations on a map. Check out the unique PSP skins on display. Of course, this begs the question: when will these skins be available for sale?

This article was originally published on Joystiq.