NeuroFocus analyzes brain waves for better games marketing
What really turns a gamer on? Why waste money with trial and error when you can take advantage of NeuroFocus' new NGame service! The company specializes in measuring brainwave activity. The company then analyzes this information to derive three metrics: persuasion, awareness and novelty. By seeing how the brain responds to various stimuli, game developers will then be able to design characters, stories, weapons, scenarios and sound effects that create the most compelling experience possible. The company argues that by using their service, game developers will be able to "shave years off the typical game development timeline, and many millions in costs." Really?!
Perhaps we're a bit old-school, but we think we have a cheaper, more effective way of making a profitable game: put breasts in it. And guns! And chainsaws!
