Insomniac not backing down from crowded pre-holiday release
If we were game developers, we'd be appropriately terrified of dropping our precious labors of love into the pre-holiday retail arena -- a battlefield filled with two-ton gorillas like Assassin's Creed 2 and Modern Warfare 2. Still, Insomniac Games hasn't thought twice about the late 2009 release date of Ratchet & Clank Future: A Crack in Time -- nearly all of the company's titles hit store shelves in late fall, after all.
In an interview with GamesIndustry, Insomniac director of marketing and communications Ryan Schneider explained the company has "had a lot of success" dropping its games around November. He went on to declare, "The Holiday season is still a great time to release a title." You know what else is a great time to release a title? Right now. The dust on our gaming consoles has actually started to collect its own dust.
