Ubisoft sees Avatar as 'world-changing,' compares to Harry Potter

Having left EA and joined Ubisoft, Murray Pannell is finally getting out and about to promote Ubisoft's upcoming titles. One of its biggest is the tie-in to James Cameron's upcoming movie, Avatar. Pannell recently spoke about the IP to MCV, commenting, "Avatar looks set to be a world-changing kind of cinema given its pedigree and elements like the 3D." Pannell also compared work on the game to his time spent working on the first Harry Potter game for EA, which he described as "an incredible entertainment phenomenon."

Obviously, Ubisoft hopes to attain the same success with Avatar as EA did with the Harry Potter games, which have become a staple for the games giant. If that's going to happen, we have one suggestion: don't give James Cameron any monologues.