Behold the power of bad press: Monster Cable last week decided to drop its ridiculous trademark lawsuit against Monster Mini Golf. According to founder Noel Lee, Monster Cable will drop any opposition to the "Monster Mini Golf" trademark, won't require any licensing fees, and it'll also step up and pay Monster Mini Golf's attorney's fees in an effort to make things right. Of course, it wouldn't be Noel Lee if he didn't caveat his actions with some weird martyr nonsense -- are you ready? "I will say that this is a landmark kind of situation, as public opinion wins over what is the right thing to do for trademark protection of a famous mark. We have made the decision that public opinion, and that of our valued customers is more important than the letter of the law that requires us to prevent the dilution of our mark and risk losing it." Yeah, somehow we just don't believe Noel Lee really thinks that Monster is in danger of losing its mark over putt-putt -- a better paranoia would be the fear that consumers will one day realize that Monster's cables and power strips are just overpriced snake oil.

[Via TechDirt]