EA Sports sets up shop on PS Home

EA Sports will be the first Electronic Arts property on PlayStation Home, according to a statement from EA Sports President, Stephen Moore, earlier this month. The Home space will feature online poker and a racing game alongside EA content.

The real-time sports information that dedicated fans crave will be available via in-game video walls. There will also be the inevitable ads and trailers. Does anyone else think it's a little "we're at 'now' now" to watch ads for video games on virtual televisions from our televisions using a video game console?
This article was originally published on Massively.