Beginning with the all-important research phase, the designers and developers iterate endlessly on the dialogue, writing, area layout, and art of a planet. What's striking is the sheer amount of interdependency and coordination required for something of this scale. Get a sense of that scale by reading through Dickinson's entry and mulling through the enormous amount of content the developers released last week to accompany the Tython video.
Plus! Sean Dahlberg drops in near the end of the comments on the post to let us know something is coming. Make sure to keep your eyes peeled tomorrow for a special announcement!