"Sony keep us very busy with our Buzz projects but there's something bubbling under at Relentless Towers," reads the site, referencing its agreement with Sony to pump out family-friendly knowledge-em-ups and shockingly omitting the exclamation mark in the game's title. "We've taken everything we've learned about making social games and the result is what, for the time being, is known as Secret Project #1."
For the time being? Don't be silly, Relentless. Who wouldn't buy a game called Secret Project #1?