CloverfieldNow that it finally has a name, the Viacom / Lionsgate / MGM backed Epix can finally be a bit more forthcoming about its plans as a premium movie channel to rival HBO, Starz and Showtime. Now the question is whether the new channel will get the $1.50 per subscriber fee it's asking from potential cable and satellite providers, which could make that planned fourth quarter launch dicier than first imagined. Still, the studios seem entrenched behind the idea of improving their prospects for profiting from their newest, hottest movies like Cloverfield, even in these economic times, so we wouldn't be surprised to see a very Big Ten Network-style standoff in the making.

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Epix (and it's Hollywood backers) looking to shake up premium cable