Microtransactions anticipated by game industry professionals

If you thought microtransactions weren't taking off, think again. In a recently conducted survey by VentureBeat, the microtransaction business model was voted the most impactful area of the games industry by a sample of 160 industry professionals.

The second place choice for the professionals who answered the survey was the appearance of smartphones as a game development platform. The two results came in very close, with 66 percent voting for microtransactions as the most impactful and 61 percent voting for smartphones.

The survey comes as a part of VentureBeat's GamesBeat event, where the main conference is scheduled to take place tomorrow in San Francisco. The GamesBeat conference isn't a part of the main Game Developers Conference, but their wish is to view their conference as complementary to the main GDC instead of competing against it.
This article was originally published on Massively.