The rollout of tru2way
and other interactive TV initiatives by the cable companies seems to finally be gaining some momentum, but while we've largely addressed our disappointment with the speed of adoption
on the hardware
side, the New York Times
is questioning why we haven't (and likely won't in the very near future) seen more interactive software. In an age where everything has an app store, the fragmented nature of the cable systems and confusing interconnected platforms reduces the opportunities for developers to jump in, and though Comcast jumped out promoting its Yahoo! widget
powered tru2way future, no solid timeline for availability leaves very little to look forward to.