Honda is hoping that the chance to win a Honda Insight will be motivation enough to get some folks into Microsoft's Xbox Live Primetime channel, set to launch on May 15. The Japanese giant will be sponsoring the release of the Xbox 360's new online space through a "Play & Win" campaign, forcing participants stuck in queue in the waiting room to watch ads for the car before being thrust into an open game. In the end, the overall winner of "Play & Win" will be gifted a 2010 Honda Insight, allowing them to drive around and quietly judge everyone else that isn't a hybrid owner.

Source - AdAge (subscription required) [Via Autobloggreen]

This article was originally published on Joystiq.

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