One of the greatest strengths of EVE Online is its lore, which chronicles generations of struggle between New Eden's races and their continual political and ideological upheavals. Not everyone will agree with that opinion, of course, just as not all players seek out immersion in New Eden. For those who do, EVE has been building up short stories to flesh out the lore over the past six years -- all nicely collected on their site -- gritty tales of New Eden's technological heights and moral depths. It's already led to a novel titled Empyrean Age authored by Tony Gonzales, which will hopefully lead to a follow-up work.
Given all the attention CCP Games has given to adding these dimensions and layers to the game's backstory, the truth is that EVE is as much a virtual setting as it is a game; as such, there's always a need to expand and refine that setting. A solid backstory is important but it's equally important to EVE's players to be able to interact with it, feel like they're really a part of New Eden in some way. Live events and storyline missions (quests) have been used in the past to this end. However, in the case of missions, a player's role in New Eden's story hasn't quite matched up with what many feel it could be. CCP's efforts to make EVE Online's storylines more engaging is the focus of their latest dev blog, titled "Telling Stories: Evolution of the Atlanta Content Team".