Stardock CEO: Retailers killing themselves with digital distribution
We're not exactly sure why Stardock CEO Brad Wardell is in the business of giving advice to retailers, considering his Impulse service is in direct competition with them. But that's exactly what he did when talking to GameBizBlog recently, saying that retailers a playing a dangerous game testing the digital distribution waters.
"Retailers need to be careful about this stuff," he said. "They're kind of signing their own death warrants once they push digital distribution at the store. Once you have the thing set up--once you've experienced how to purchase the game or deal with it online--why would I go back to the store for the next purchase? Especially if the store isn't providing added value. If you're a retailer, you're killing yourself."
... You know, on second reading, that kind of sounds like a threat. Hold on, let us check again. ... Yep, that's a threat.
[Via GoNintendo]
