For some time now, Ubisoft's overall agenda has been gravitating towards
the movie industry. And though it used to be all about the usual movie tie-ins
or licensing agreements
, Ubi's CEO, Yves Guillemot, says the company is planning on taking up real estate in Hollywood's special effects market. "We want to create the capacity to develop special effects for movies. Those worlds have to merge more and more," said Guillemot to the Financial Times
. "We don't want to make movies, but the expertise we have is key to creating special effects, graphics and animation."
Ubisoft is already on its way to achieving its goal, as the company is working closely with Twentieth Century Fox on James Cameron's new flick, Avatar
(not to be confused with the cartoon), sharing development on both the movie and game. Not to mention the fact Ubisoft did a pretty good job on Jake Gyllenhaal's abs for the Prince of Persia