Having just wrestled the word "netbook" free from the legal grasp of Psion
, Microsoft now wants to change the name of these low-cost slabs of white plastic riding Intel's Atom processor. Oh joy. Apparently unhappy with the choices of netbook, smartbook
, MID (NVIDIA's definition
, not Intel's
, and ultra-portable
, Microsoft's preference is, are you ready, "low cost small notebook PC." Man, that flows like a sonnet. The new name proposed by Steven Guggenheimer, general manager of Microsoft's Application Platform & Development Marketing Division, is meant to reflect netbooks that do more than Internet browsing. What Steve-o doesn't say is that by creating a new product division above netbooks, Microsoft can require beefier versions of its Windows OS installed for higher profits on higher margins -- especially now that they've dropped the three application
limit from its entry-level Windows 7 Starter Edition. Hey Microsoft, if it's all the same to you, we're just fine with the term netbook thankyouverymuch. Given the near-universal positive press heaped on Windows 7 thus far, you'll be raking in the cash starting October 22nd
, no need to shake us down, ok?