Now, this one we can all probably get behind. Amazon
-- which announced its "Frustration-Free Packaging" initiative
back in November of last year, promising to kill clamshell plastic casings and the like -- is making good on its word and stepping up the effort again. Joining the ranks of partners Fisher-Price, Mattel, Microsoft and Transcend, Amazon's announced that Kingston Technologies
is throwing its weight behind the drive to end our sadness and frustration as well. David Sun, co-founder and chief operating officer of Kingston also pointed out the eco-friendliness of such measures -- which surely won't be lost upon any of us, either. Kudos!