Then again, maybe we're just biased. Maybe having guildies as friends is really a fascinating thing to someone who's never done it before, and maybe the spectacle of BlizzCon really is so interesting that you can just report it in the paper. They do chat with Morgan Webb (why?) and they get one line from Blizzard COO Paul Sams, but otherwise, it's just basically the story of the Dread Pirates and their trip to BlizzCon (complete with veiled accusations of misogyny and a dictatorial guildleader -- thanks, LA Times!). To folks who don't play World of Warcraft, it might be interesting, but for most players, especially those who've been to BlizzCon already, it's mostly business as usual.