Bruce Sewell to join Apple as General Counsel & senior vice president

Apple has a new General Counsel and senior vice president on its executive team. Bruce Sewell, who held the same position at Intel Corporation, will be joining Apple in place of Daniel Cooperman. Cooperman, who has been General Counsel and senior vice president of Legal and Government Affairs for the past two years, is retiring at the end of September.

Apple CEO Steve Jobs was quoted in a press release as saying "We are thrilled to have Bruce join our executive team, and wish Dan a very happy retirement. With Bruce's extensive experience in litigation, securities and intellectual property, we expect this to be a seamless transition."

Sewell has been responsible for leading Intel's legal, corporate affairs, and corporate social responsibility programs, managing a team of attorneys and policy professionals located throughout the world. In his new role at Apple, Sewell and his team will defend Apple against attacks on the company's intellectual property. We'd like to give Mr. Sewell one big piece of advice for his new job -- read up on the Psystar case as soon as you can.