Netflix is coming to the PS3 [update]

So this is why Netflix's stock went soaring. After countless rumors, Netflix's streaming service is finally coming to the PlayStation 3. Even better: it'll be free for PlayStation Network members that have a Netflix account. According to the press release, "Netflix expects to begin streaming via the PS3 system next month at no additional cost to Netflix members in the United States who have a PS3 system."

It looks like you'll also be able to manage your Netflix streaming queue directly from your PS3; no need to have accessed the site via computer first. It'll be interesting to see how Microsoft responds to the loss of Netflix exclusivity -- perhaps it will open up the service to free Xbox Live Silver accounts? And will Nintendo ever join the fray?

Update: Michael Pachter of Wedbush Securities noted that the Blu-ray disc required for Netflix playback on the PS3 may circumvent exclusivity clauses instituted by Microsoft. "We believe that the exclusive arrangement limits Netflix's ability to appear on the 'dashboard' for the PS3 or the Wii." Additionally, Pachter believes Netflix streaming will expand to Nintendo's console next year. "We anticipate that a similar arrangement will be announced for the Wii in the next 12 months."

This article was originally published on Joystiq.