As a number of "industry sources" reported last month, Electronic Arts has elected to add a new studio to its already expansive roster: Playfish, a prolific developer of free-to-play casual games on social networking sites like Facebook. The studio was bought out for about $275 million with an additional $25 million set aside for equity retention arrangements. Playfish is also set to receive another $100 million, should it manage to reach unspecified "performance milestones" before 2012.

Not only is that sum of money much higher than the $250 million total teased by the aforementioned analysts in October, it's ... well, it just seems like a lot of money to spend on a studio which actually developed a game called Bowling Buddies. However, considering Playfish's ten titles register 60 million active users and one billion play sessions every month, we suppose EA's making a sound investment. The times, dear friends -- they are a-changin'.

This article was originally published on Joystiq.

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