NPD: Apple ranked #5 US electronics retailer in 2009
Market research firm NPD Group has published its annual report profiling the consumer retail sector for 2009, and guess who made the list of top five electronics retailers? Hint: If you guessed the Microsoft Store, you would be wrong, and everyone would be pointing and laughing at you right now. No, I'm talking of course about Apple, who came in at a respectable number five, alongside such industry stalwarts as Best Buy, Walmart, Target, Amazon, and Dell, to name a few.
While the report primarily details consumer spending trends throughout 2009, as well as other dry and boring data interesting only to bean counters and TUAW's own Mike Rose (because he loves numbers and cheats at poker), NPD's study does show some growth in Apple's favor, lifted no doubt on the back of iPhone's popularity. Especially when you consider that their competitors sell many, many brands, and Apple sells just their own product line, their achievement is that much more impressive.
In other news, 98% of people surveyed in my own study find Apple to be awesome. And lest you question my sample source, I will reply that the TUAW staff are an excellent focus group for conducting such studies.
