Square Enix: Lara Croft brand for digital, Tomb Raider for retail

It seems that Lady Croft isn't having quite the identity crisis we once assumed, what with her new series, Lara Croft and the Guardian of Light, having neither "tomb" nor "raider" in the title. It's all according to plan, says Square Enix Europe CEO Phil Rogers, who told Develop, "I'm not saying this is a split – we're not driving a huge wedge through this – but we had always planned separating the two, with the Lara name in digital and the Tomb Raider brand at retail."

Aside from its method of distribution, Lara Croft and Guardian of Light is also set apart from traditional Tomb Raider games by ... well, by being an isometric co-op puzzle shooter thing. You definitely won't confuse the two.