Speaking at a Blur presentation, lead designer Gareth Wilson offered an interesting anecdote as explanation: "I've got a friend from university who lives in Australia, and I can't play with him, because he's available at night time when I'm sleeping. So the Friends Challenge thing was really, 'How do we get people together to play who might not be able to.'" And while PS3 and Xbox 360 racers might not be able to play together in real time once the game launches on May 25, Bizarre Creations thinks of the Twitter connection as an innovative way to foster some healthy, cross-platform rivalry.
Wilson also notes that the social integration won't be a "horrible, spammy thing." So no Facebook support, then.