Most UI panels at the Game Developers' Conference tend to be full of dry technical information, all about how the team developed their own font kerning tool and organized menu elements in a data-driven fashion. The Harmonix UI panel this morning hosted by Senior Artist Kevin McGinnis did have that stuff (McGinnis is a self-diagnosed font geek, and did sound overly excited about formatting bitmaps), but it was also full of art -- beautiful The Beatles: Rock Band inspired art.

McGinnis talked about the different concepts the team had tried -- they first attempted to do a very clean, serene respectful version of the menus, but then decided to go much more colorful. They hired a few artists to build the menus up into actual 3D spaces (after accidentally telling Apple Corps that yes, the menus would all be animated), and McGinnis even showed off the 3D model that the camera zooms around in to guide the player into the game. You can see all of the art in the gallery below, from the various pieces of flair to the menu designs and concept work.

This article was originally published on Joystiq.

GDC 2010: EEDAR on Achievements, user behavior