Now, these may have been around for ages, we can't really be sure because, truth be told, it's pretty rare for us to troll the aisles of Kohl's makeup section looking for KIRFs. Regardless, a helpful, hawk-eyed reader snapped this shot of an eyeshadow palette -- called eyemobile -- that's got the distinct iPhone aura going on, though we're 100 percent certain this is an unauthorized use case. It's hard to say from the photo, but it also looks like there's a lip gloss palette in the background (which we assume is called lipmobile), and that, friends, we would pay money for. Lots of money.

[Thanks, Bill]