E.J. Moreland, APB's lead designer, draws a distinction between players that are likely to prefer the game's gunplay versus those that will be more interested in the socialization options in the game, which are considerable. "With the social district there is a compelling investigation to be made into making the social district entirely free to play, building that out to be a stand alone. There is going to be two kinds of audiences in APB: People who want to play the action game and think it's cool and then people for whom customization is the driver," he says.
Moreland goes on to state that the Realtime Worlds team is planning on adding to the social game in short order, beginning with player housing. Check out the full article over at Kotaku.