It was about a year and a half ago that Microsoft decided it could do QR codes better, that any universal coding system needed a dash of color, and launched Tag
. Now, the roughly one billion Tags that users have printed have been made a little less illegitimate, with Microsoft bringing the service out of beta and taking the opportunity to toot Tag's trumpet a bit. The codes have appeared in 20 million magazines so far and have recently been deployed to create a sort of tour for geeks in Amsterdam (no word on whether our own international man of mystery
is featured). Meanwhile America's cultural hub, the Mall of America, has been similarly bestickered to "enhance customer engagement," but based on our previous experiences at that bastion of commercialism we're thinking scooters and foot massages might have been more effective.