China's Ministry of Culture is once again cracking down on the online game industry in an attempt to limit the amount of "unwholesome
" content the sector produces. According to a report from China Daily
, the nation's officials are prohibiting the use of sex, violence or gambling to market Chinese developers' online games. Like the other regulations under this initiative, these restrictions will be effective as of August 1.
According to the government's report on sexually-charged advertising, hiring adult film stars to serve as spokespeople for online games is a surprisingly common practice in China. Over here, we get Mr. T
and Ozzy Osbourne
. That's a pretty fair trade-off, right?