You see, General Sentiment has developed a new metric called Perception Value and to show off the difference between "Impact" or how much a brand was discussed online, and "Perception" or how well-regarded a company is in those online conversations, they've focused on the Perception Value of Apple in their 12-page report on Brand Exposure Analysis. Unsurprisingly, BP made it to #2 in terms of impact, as the spill in the gulf was widely discussed on Facebook, Twitter and blogs. In terms of perception, BP isn't sitting so pretty. Apple, on the other hand, ranks #1 because of successful iPad and iPhone 4 launches.
[via Macsimum News]