Apple definitely surprised us this morning by relaxing its restrictions on third-party iOS development tools and publishing its app review guidelines, but that's nothing compared to the almost shockingly blunt tone of the guidelines themselves. Grab the PDF for yourselves at the source link now and check out the highlights after the break.

Okay, so while Apple's tone throughout the guidelines is extremely direct, the highlights definitely come from the introduction, where the company basically lays it down:
Harsh, but it's nothing we didn't already sort of know. The real action comes in the actual rules, which are written in an equally direct way. A few jumped right out to us:
So those are the most interesting rules we see -- the rest are pretty basic, like "apps that crash will be rejected." There's also a little conclusion, which reads like the secret last verse to Greatest Love of All:
Above all else, join us in trying to surprise and delight users. Show them their world in innovative ways, and let them interact with it like never before. In our experience, users really respond to polish, both in functionality and user interface. Go the extra mile. Give them more than they expect. And take them places where they have never been before. We are ready to help.
All in all, there's nothing here we weren't really expecting, but it's nice to see Apple finally making these rules public -- and it's definitely refreshing to see the company address its developers with this sort of honest directness. We still think all these rules would be easier to swallow if Apple allowed apps to be sideloaded, but at least devs have a better sense of what they can and can't do, and that's no small improvement. We'll see how these rules evolve over time -- we can already think of several edge cases, and Apple seems committed to being flexible and case-specific with the apps it allows.