PopCap and NCsoft are cooking up a new product that threatens to destroy productivity in Korea: "PopCap World." The games platform, launching later this year, will be operated by NCsoft and will feature 13 PopCap titles at launch. The games will be offered for free with "optional, premium paid elements to be added later." The initial sampling includes hits of Bejeweled
and Plants Vs. Zombies
, in addition to an "all-new multiplayer" fix called Super Zuma
, which PopCap assures was "built exclusively for Korean players."
PopCap's casual empire, originally built on addictive
solo experiences, has expanded rapidly to include the addition of social features
and Facebook games
. And Korean psychiatrists thought "StarCraft addiction
" was an issue ...