During a recent investor's call, Nintendo CEO Satoru Iwata made a fairly surprising observation regarding the piracy that's run somewhat rampant on its two gaming platforms. "I do not think we should attribute bad software sales solely to piracy," Iwata explained. "Even with piracy, as long as we can create products which can attract attention from many consumers and which can greatly entertain them, that software can make it to the number one position of the hit software sales chart."
Iwata later added, "it is true there is always the influence of piracy, but it is important for us to increase the number of our consumers who are willing to shell out their money to purchase our products." As far as we've seen, Nintendo doesn't have much of a problem accomplishing that lofty goal.