Well, can't say we didn't see this coming; we're just surprised that it's taken this
long for Meizu
to take a hit over its notorious handset. In case you have no idea what we're talking about, earlier this month said Chinese company's been in heated talks
due to the M8
smartphone bearing an "appearance roughly similar" to the iPhone
. Seriously, that's the only reason Apple provided for the accusation, if CEO Jack Wong is to be trusted (and hey, he did kinda ask
for it). Anyhow, the latest development is that Meizu's bowing to pressure from both the provincial intellectual property office and Cupertino, and announced that it's shutting down production lines for its flagship M8
this month. This is no doubt a big blow to the company, but it might get even nastier -- here's what Jack said in one of his many frustrated forum postings:
Apple requested that we cease manufacturing the M8 this month, we agreed but then [Apple] came back and asked for a sales ban instead. I can cope with a production freeze, but not with having our shops closed and thus not being able to use up our inventory. If Apple and the provincial IPO take another insatiable step, I can only go head to head against them.
So, it looks like the M8's all set for an early retirement, either way -- it doesn't look like Apple's going to let this one go easily, and Jack's also expressed concern over the fact that the IPO has the power to shut his factory down without going to court. That said, things are still looking positive for the elusive M9
-- from the sounds of it, Meizu's upcoming Android
phone isn't affected by this takedown (yet); but the question is whether Jack and co. can keep the shops
running until a December launch for their next flagship device. Oh well, hang in there, Meizu!