The Bible Online has been soldiering along since it was first announced earlier this year. Unfortunately, the game's developers have found that the free-to-play browser-based game has a problem one would never think to be a real issue: the name isn't distinctive enough. Specifically, the name doesn't lend itself well to any sort of search engine optimization, and for a browser-based game, that's a pretty serious drawback.
As a result, a contest is being held to rename the game with a more catchy (and search-engine-friendly) sobriquet, complete with a special prize being offered to the three best entries. Although the official announcement doesn't mention what the prize will be, it will most likely be some form of special in-game item or title. If you're playing The Bible Online or just interested in the name of the game, it might be worth throwing your hat into the ring.