To take part in the drive, sign in on the promotion's official page, click the link to follow CAG on Twitter, and then (optionally) Tweet the message provided to you to share it with your followers. Not only will CAG donate a quarter for each of your followers who participates, but you'll also move up the leaderboards based on how much cash your endorsement rakes in (UK residents can also participate and will be automatically redirected). And if there's one thing we love, it is earning ranks on leaderboards. By which, of course, we mean "charity!" We love charity so, so much. Way more than we love bolstering our e-peen.
Extra charitable folks who want a chance to win a couple thousand dollars in prizes can also enter a raffle the site is holding -- for every $5 you donate via CAG's PayPal to Child's Play, you get one entry for the raffle. Did we mention thousands of dollars in prizes?