EA2D pixelates into BioWare San Francisco in company shake-up

EA has rebranded EA2D as BioWare San Francisco, sending the arcade-focused studio the way of the dinosaurs (or 2D in EA games). As we know, EA2D was responsible for The Fancy Pants Adventures and Facebook's Dragon Age Legends, and had studio goals of putting the core back in gaming and making players cry.

EA2D's dissolution is part of a larger company shift that CEO John Riccitiello describes as an attempt to build its "intellectual properties/franchises into year-round business" and focus on its digital ventures with Origin. Considering EA2D was a digital-based studio, we can only imagine what more virtuality BioWare will add to it.