Trinity University academics recently partnered with KingsIsle Entertainment to survey more than 30,000 Wizard101 players regarding online habits, inter-generational play, and family gaming. The findings are the result of one of the largest studies of online game players to date and were collected via an anonymous survey in March 2011. The results speak to a diverse playerbase that spans multiple generations and that also invests a portion of its out-of-game time in creative projects directly related to the game. Twenty percent of adult respondents indicated extra-game activity focused on Wizard101 (usually blogging), while 54% of children engaged in game-related activities including blogging, artwork, video production, and creative writing.
Check out the full press release after the cut.
KingsIsle Entertainment, today revealed initial high-level findings from an extensive anonymous survey of more than 30,000 Wizard101 player volunteers. Conducted in March 2011, the survey focused on intergenerational play within the online game Wizard101 and asked questions regarding online play habits and opinions related to families playing the game together.
Intergenerational play is an important and emerging dimension within online games.
- Many families (children, parents and grandparents) are not only playing games together online, but they report being brought closer together by playing them.
Many creative communities have emerged from online games; this is particularly evident in Wizard101.
- Players report building on the foundational narrative of Wizard101 to imagine their own stories and create works of art.
Many parents report their children learn valuable academic and social skills from playing.
- Survey respondents indicate that playing Wizard101 teaches skills such as reading, math, goal-setting, and time and financial management.
- Survey responses indicate players are learning to value teamwork, cooperation, and interactions with other cultures.
- Players of all ages report learning more about family members when playing together.
"This is one of the largest studies of online game players conducted to date," said Dr. Aaron Delwiche, Associate Professor of Communication at Trinity University. "We were particularly impressed by the willingness of players to elaborate their opinions in answers to open-ended questions."
"Wizard101 players of all ages enjoy the game, and for many different reasons: from meeting friends to learning math to talking to grandma in the next state," said Dr. Jennifer Henderson, Associate Professor of Communication at Trinity University.
"This study demonstrates clearly that the stereotype of the dysfunctional, male teen gamer no longer holds," said the researchers. "At any time during the game, your teammate could be a kid, a neighbor, or a grandparent."
"I'm particularly amazed by the amount of creativity that the survey suggests is inspired by games like Wizard101," said Fred Howard, vice president of marketing at KingsIsle Entertainment. "At a time when school budgets across the country are being cut, I think it's more important than ever to be aware that certain online games have the potential to sharpen critical thinking, bring families together and inspire creative expression."
Overview of select findings
- Researchers surveyed over 30,000 Wizard101 players between the ages of 5 and 95. This is one of the largest studies of online gamers conducted to date.
- The study spanned five generations: post-Millennials (age 10 and younger), Millennials, Generation X, Baby Boomers, and the Silent Generation.
- 60% of responding children play Wizard101 with other family members; one-third of those children play with their parents or grandparents.
- 68% of responding adults play Wizard101 with other family members; approximately two-thirds of those adults play with their children or grandchildren.
- When asked what games they play with other family members, participants reported, in descending order, Wizard101, console games, board games, and card games.
- 20% of adult respondents engaged in some sort of additional creative activity related to the game. Blogging about the game was the most frequently mentioned activity, but many respondents also said that they created Wizard101 themed artwork and Wizard101 themed videos.
- 54% of child respondents engaged in some sort of additional creative activity related to the game. Within this group, 56% of children have created original Wizard101 themed artwork, 43% have created stories about the game and its characters, 25% have blogged about the game, 21% have created their own videos related to the game, and 19% have created original comics about the game.
- 45% of respondents to whom the question was posed felt that they had learned something about their family members by playing the game with them. For example, in open-ended responses, many participants were impressed by the way their family members demonstrated teamwork and cooperation in the game. "This really tells me how they go at the everyday problems in their lives," said one player.
- 55% of respondents to whom the question was posed felt that they had learned things from Wizard101. In open-ended responses, participants suggested that Wizard101 taught skills such as reading, math, goal-setting, and time and financial management. Others mentioned that they thought players were learning to value teamwork, cooperation, and interactions with other cultures.