It's not exactly the world's best kept secret, is it? Sony's next handheld officially became the "PlayStation Vita" this afternoon at the company's E3 2011 press conference. And you can stop pronouncing it "Vite-Uh," as Sony Computer Entertainment head Kaz Hirai repeatedly pronounced it "Veeta." Hazaa!

We'll have a ton of hands-on coverage with PlayStation Vita's games as the week progresses, but we'd love to hear your reaction to the new name right now in the comments.

This article was originally published on Joystiq.